Imran Khan to inaugurate digitalization of state media next week at Pakistan-China Friendship Center

Gwadar Pro

Islamabad: Prime Minister Imran Khan will inaugurate the digitalization of state media organizations next week at the Pakistan-China Friendship Center.

Pakistan-China Friendship Centre is an art, conference and exhibition centre in Islamabad. It is developed with the help of China.

Its construction was started in April 2005 when then Premier of the State Council of the People’s Republic of China Wen Jiabao visited Pakistan.

It was inaugurated on December 18, 2010 by then Pakistani Prime Minister Yousaf Raza Gillani and then Chinese Premier Wen Jiabao.

The PM has chosen the Pakistan-China Friendship Centre to inaugurate the digitalization of the state media to highlight Pakistan-China friendship.

The PM will inaugurate digitalization of the state run Associated Press of Pakistan (APP), the Pakistan Television (PTV), the Radio Pakistan, and Digital Media Wing (DMW).

In the first phase of the Digital Transformation of State Media (DTSM) project, initiated by the Ministry of Information and Broadcasting, news dissemination services of APP, PTV News, Radio Pakistan, and DMW will be digitalized.

The first phase of the project also includes the digitalization of the Directorate of Electronic Media and Publication (DEMP) as well as the advertisements of the Ministry of Information and Broadcasting, said an official statement.

Digitalization will streamline the services of these organizations, enhancing their speed, accuracy and reach.

Keeping in view the vision of Prime Minister Imran Khan for a Digital Pakistan and directives of Federal Minister for Information Fawad Chaudhry, the Associated Press of Pakistan has also acquired the ISO 9001:2015 and 27001:2013 certifications to bring the quality standard of management at par with the international level.

Under the certifications, the APP stands transformed from conventional to a dynamic digitalized mass media service, and aims at setting new trends and lead as the key source of digitally accessible news and factual public information.

The standards of certification will help improve APP’s business credibility and authority as well as its overall efficiency.

Under digitalization, the APP plans to expand its reach by providing customized news feeds and digital content for its subscribers, and the public.