Italy’s fashion industry sees recovery as Milan’s shows return live

Milan: Italy’s National Fashion Chamber (CNMI) said on Tuesday it expects a post-pandemic rebound to continue in the second half of 2021 as Fashion Week in Milan prepares to return with live shows and events at the end of September.

The industry body expects a 20.9% increase in turnover to 83 billion euros ($98.49 billion) this year, though 2021 sales are still forecast 7% below levels recorded in 2019, before the COVID-19 outbreak.

“We expect this data on the back of the trends of international trade and the levels of vaccination which will allow for a further loosening of restrictions before the pre-Christmas sale season,” CNMI President Carlo Capasa told reporters.

This season’s fashion week, traditionally dedicated to women, will also host many collections for men. Out of a total of 65 catwalk shows, 42 will be physical shows.