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London: UK virtual production studio , CUBE Studio, is to launch a Training Academy and Innovation Lab in Pakistan.

The initiative will culminate in the opening of a full-fledged Virtual Production Studio in the second quarter of 2025.

The new Training Academy is designed to equip the next generation of filmmakers, VFX artists, and digital storytellers with cutting-edge skills in virtual production. The academy will offer specialised courses ranging from on-set virtual production training and workflows to immersive set design and virtual world-building.

Accompanying the academy, the Innovation Lab will serve as a collaborative think-tank and research centre where industry experts, technologists, and creative professionals can experiment with new techniques and technologies.

The new Virtual Production Studio, set to open in mid-2025, will integrate sustainable practices, leveraging digital tools to minimise carbon footprints while enhancing creative possibilities.