Experience Italy: Highlighting the best of western Sicily

Rome: A Shrewsbury businesswoman has brought her passion for Italian culture to a new travel venture ‘Experience Italy’. Deborah Duncan is inviting Shropshire culture vultures to explore the Trapani and Marsala regions of western Sicily on her carefully curated tour.

Who is ‘Experience Italy’ aimed at? ‘Experience Italy’ is for curious travelers who want to immerse themselves in authentic Sicilian culture. Whether you’re a history buff, a foodie, or someone who appreciates artisanal traditions, this program is perfect for anyone seeking a deeper connection to Sicily beyond the typical tourist experience.

What does it include? This carefully curated program is designed to highlight the best of western Sicily, specifically the Trapani and Marsala regions. Participants will enjoy wine-tasting tours at family-run wineries, explore an olive oil estate to learn about the production of Sicily’s famous olive oil, and visit the stunning salt pans of Trapani to discover the ancient salt-harvesting tradition. The trip is a perfect balance of cultural immersion, history, and hands-on experiences.

Where will guests be staying? Guests will stay in charming accommodations that reflect the region’s character. Think elegant countryside farmhouses or boutique hotels near Trapani and Marsala, offering comfort, Sicilian charm, and stunning views of the surrounding landscapes.

Which historic sites will they visit? The itinerary includes a visit to the breathtaking salt flats of Trapani, where travelers can learn about the centuries-old salt harvesting process. In Marsala, participants will explore the rich winemaking traditions and savor the flavors of the region’s iconic Marsala wine. Additional highlights include strolls through picturesque Trapani, the ancient Phoenician island of Mozia, and other hidden gems in the area.

What is the main aim of Help Culture? Help Culture aims to connect travelers with the authentic heart of Sicily. The goal is to preserve and celebrate local traditions while providing participants with an unforgettable cultural experience. These trips are designed to inspire a deep appreciation of Sicilian heritage and create meaningful moments that stay with guests long after they return home.

What is special about the region? The Trapani and Marsala areas are unique for their breathtaking landscapes, rich history, and culinary excellence. From the glittering salt flats and windmills of Trapani to the vineyards of Marsala, the region boasts a blend of natural beauty and cultural richness. Its history—shaped by Phoenicians, Greeks, Arabs, and Normans—makes it a living testament to Sicily’s multicultural heritage.

Why include a cookery element? Cooking is an essential part of Sicilian life, and including a cookery element allows participants to truly connect with the region’s traditions. Learning how to make dishes like busiate pasta with pesto Trapanese or tasting freshly pressed olive oil creates a sensory and emotional bond to the culture that goes beyond sightseeing.

Guests will experience local traditions such as the ancient art of salt harvesting in Trapani, the intricate process of winemaking in Marsala, and olive oil production at a traditional estate. They’ll also have the chance to learn about local food specialties like pesto Trapanese, fresh seafood dishes, and the tradition of Sicilian sweets.

What will guests come away with? Participants will leave with a profound appreciation for the rich culture, history, and flavors of Sicily. They’ll gain new culinary skills, stories to share, and unforgettable memories of the warm Sicilian hospitality. The trip promises to provide both inspiration and a lasting connection to this incredible region.

Businesswoman Deborah, who was born in Italy but lived in Shrewsbury for several years, brings her deep knowledge of Sicilian culture and passion for authentic travel experiences to Helpculture. She is uniquely positioned to offer an insider’s perspective on the region. Close connections with local artisans, chefs, and cultural experts ensure that each trip is both genuine and enriching.