How Japan, Malaysia, UAE, Saudi, Italy, Poland, Turkey, Canada, Mexico and Brazil Are Thriving in Tourism

As global travelers rethink their plans due to increasingly restrictive U.S. entry policies and complex visa regulations, a new report reveals that countries like Japan, Malaysia, the UAE, Saudi Arabia, Italy, Poland, Turkey, Canada, Mexico, and Brazil are experiencing a major tourism upswing. These nations are thriving by offering easier entry processes, diverse cultural attractions, and affordable alternatives—making them go-to destinations for tourists seeking both adventure and accessibility. Through strategic reforms, infrastructure growth, and marketing tailored to global trends, these countries are now outpacing traditional hotspots and reshaping the global travel map.

This tourism boom is not just a rebound from pandemic-era lows—it’s a signal of a changing world order in travel.

Japan has quickly re-established itself as one of the world’s most desirable tourist destinations. In 2024, the country welcomed 36 million visitors, breaking its previous annual record. American tourists made up nearly 3 million of those arrivals, aided by initiatives under the “U.S.–Japan Tourism Year” partnership. With sights now set on attracting 60 million tourists annually by 2030, Japan is addressing the dual challenge of growth and sustainability by proposing tourism taxes to manage overcrowding and protect heritage sites.

The country has become a symbol of how effective policy coordination, cultural marketing, and international cooperation can turn a travel destination into a global magnet.

Things to Do: Explore Harajuku and Shibuya Crossing, dine at sushi counters in Tsukiji Market, and shop in Ginza.
Places to Visit: Tokyo Skytree, Meiji Shrine, teamLab Planets Tokyo.
Kyoto

Malaysia’s tourism rise is strongly tied to its aggressive visa-free travel policies. As of early 2025, Malaysia grants visa-free access to citizens from numerous countries including those from South America and Europe. This move places Malaysia at the forefront of Southeast Asia’s tourism resurgence. Coupled with affordable experiences, world-class beaches, and urban diversity in cities like Kuala Lumpur and Penang, Malaysia is appealing to digital nomads, eco-tourists, and budget travelers alike.

Saudi Arabia has undergone a complete image transformation. Once heavily reliant on oil revenues, the Kingdom has turned tourism into a centerpiece of its Vision 2030 plan. By expanding visa-free access to citizens from 88 countries, Saudi is unlocking a vast new market of potential visitors. Whether it’s the futuristic NEOM city project, ancient AlUla, or luxury developments on the Red Sea, Saudi Arabia is aggressively courting tourists with new infrastructure, cultural events, and improved ease of travel.

Futuristic Cities and Ancient Wonders: Explore Riyadh, Jeddah and AlUla Like Never Before
Riyadh

The UAE continues to serve as a global transit and tourism hub. With events like Expo 2020 (held in 2021–2022), Dubai and Abu Dhabi have showcased their ability to draw massive global audiences. Dubai International Airport remains one of the busiest in the world, and the country is investing heavily in sustainable tourism and luxury hospitality to cement its place as a world-class destination.