How to make your mark in the Home Improvement Business?

Sadia Khanum

Home remodeling businesses are growing by leaps and bounds. Almost everybody has a desire to change the look and style of their homes. According to a research by Howard University, from 2012 annual remodeling spending is estimated about a staggering $300 billion. So, the potential in remodeling businesses is very high. As the potential is immense so the competition is fierce in the market. A startup company should have the unique ways to handle its business to survive and make its mark in the market.

There are big names in the remodeling business that have captured most of the market share. It is a disadvantage and an advantage at the same time for a startup company. Due to big clientele, the companies are not able to address the requirements of their clients on an immediate basis. People have to wait for days to get the right contractors for their jobs. This leaves a big opening for a startup company to capitalize. Similarly, established companies focus more on the big deals and have less interest in the small projects. It leaves a big gap and opportunity for the companies who are initiating their setups.

Based on the customer feedback and collected data, here are some highly distinct facts to follow that will motivate and inspired the people to choose your company for their home improvement quests.

1. Make your presence noticeable on the internet

The Internet is a very common place for people to buy a product or acquire any services. According to Google, 95% of consumers use the internet to get the best services for their tasks. A startup business should have a powerful presence on the internet to compete with home improvement contractors who have a stronghold in the remodeling market. It will drive more people, solidify your brand, and results in gaining more revenue in less time. Strong social presence will reinforce your business and it will make your connection with the target customers very easy. Therefore, creating your strong social presence is the first crucial step to take to be successful in your business venture.

2. Skills and expertise have no alternative

You should have the right skills and expertise under your belt to get success in the home improvement business. Satisfied and happy customers are the best source to widen your clientele. You should have a strong understanding and experience in the latest construction techniques regarding kitchens, bathrooms, rooms, flooring, and roofing etc. Excellent knowledge of quality materials, fair pricing, and the time management will give you the edge required to survive and last long. Clear and honest communication with the customers will establish your trust and the relationship which is quintessential for your new business.

3. Promote and market your business

Promotion and marketing is the lifeline for your startup business. Attend the home shows and show your remodeling ideas and designs for the kitchen, bathroom, floor, and the roof. Put signs in front of the home you are working on or have finished. Take pictures of the remodeled kitchen or bathroom and publish it on your webpage and social media. Customer feedback is worth much more than a normal advertisement. Word of mouth is a great source to get another customer so, work hard on building a positive reputation.

It is a very challenging task for a startup home improvement company to flourish in an intensely competitive environment. Your strategic planning and efficient operation will make you rise from others. Be customer oriented and focus on small home improvement projects rather going for big deals. Stay very clear and honest with the customers about the changes required and what can be avoided.

Keeping the customer’s satisfaction as your top priority. It will lay the stone for your success in your home improvement business.