Hong Kong-Italy, the project for the promotion of Made in Italy is underway

Rome: On the day dedicated to the promotion of Made in Italy, the project aimed at students and recent graduates in the cinema, audiovisual, digital communication and media sectors began in Hong Kong, which will develop into a competition for the production of videos lasting a maximum of 90 minutes. seconds on the theme “Made in Italy:“.

The Consulate General of Italy reports this in a press release Hong Kong. The initiative, promoted in collaboration by the Consulate General and the ICE Office of Hong Kong and Macao, opened with a seminar at the City University of Hong Kong and with a workshop hosted by the School of Design of the Hong Kong Polytechnic.

Speakers included the Italian Creative Director, Paola De Luca, and the Head of Visual Arts of IED – European Institute of Design, Professor Max Giovagnoli. Paola De Luca spoke on the topic of “Made in Italy” and creativity, offering some food for thought on the repositioning of the “Made in Italy” brand in light of the evolution of markets and global changes.

In a lesson on the topic “Is there an “Italian Way” in creating audiovisual contents?”, Max Giovagnoli analyzed some related communication projects with well-known Italian brands, obtaining 10 golden rules for the production of audiovisual content with high media impact.

The Consul General of Italy a Hong Kong and Macao, Carmelo Ficarra, focused on the general characteristics of the competition, announcing two further seminars on “the history of “Made in Italy” and on “Made in Italy and product” and specifying that the competition also includes a phase of direct experiences of “Made in Italy”, in collaboration with some of the most well-known Italian brands present in Hong Kong. IED – Istituto Europeo di Design, Italian partner of the project, will offer the author of the best video free attendance to a summer training course entitled “Rome Architectural Sketchbook”, at its headquarters in Rome.